SEO Consultant Massachusetts | Free SEO Tips

SEO Consultant Massachusetts - Free SEO Tips 

Small business owners, attorneys, webmasters and others interested in SEO - welcome to my blog. This blog is being written with you in mind. My goal is to provide enough information to educate potential clients, clients and motivated do-it-yourselfers so that you can understand exactly what is going on behind the scenes in search engine optimization. This is not meant to be a formal blog but rather a casual and easy going place to learn about SEO from an actual SEO consultant.  I will try to break everything down into bite sized chunks of digestible information so as to avoid information overload. Everything that I post here is based on mounds and mounds of empirical data that I have accumulated over the last 10 or so years in the SEO business.

There will be no theories written here and no way out ideas that aren't truly tested. Instead I will share with you only those SEO techniques that have actually worked for me, over and over again without fail. Again I want to emphasize that I will try to keep this as simple as possible. Yes, I could go into more detail but that will only cause you to over-think everything. It's best to keep things simple because then you can take action.

In order to understand SEO you need to understand some of the terminology that is used when discussing SEO. Some key terms are:

• keywords
• link building
• anchored links
• on page seo
• off page seo
• nofollow links
• dofollow links
• latent semantic indexing (LSI)
• SERPS
• Pagerank or PR or Page Rank

Let's just start by defining these terms in an easy to understand way.

• Keywords - the search query used by someone when searching google, yahoo, bing or any other search engine. By the way, at least 75% of all search traffic comes from google. I know that some of those big seo publications offer different statistics but what can I say...I am just sharing my experience and not trying to repeat what everyone else is repeating. 
• Link Building - this is the bread and butter of day to day SEO. When one site links to another site we can say that one link has been built - hence the term 'link building'. A link counts as a vote. The more votes a site gets the higher it ranks in the search engines. 
• Anchored Links - an anchored link is a text link. For example, I will link to my homepage with this keyword: seo consultant massachusetts.  That will help this blog rank for that particular keyword. It would be even better if that link came from another site. Actually, it would be best if 500 other sites linked to this one using that keyword phrase. When we get to use a very nice keyword phrase as the text in our link, we call that an anchored link. 
• On-Page SEO - this refers to all the things we can do to your actual website to increase rankings. This could include writing great content with SEO in mind i.e. with lots of great keywords woven nicely into an informative or instructive text - like this one. 
• Off-Page SEO - this refers to all the things that can be done wholly apart from your site to increase rankings. Things like link building, getting twitter followers and facebook likes or getting google Plus One's. 
• NoFollow Links - these are links like any other except for the fact that they don't pass pagerank from one site to the next. Pagerank is in effect the currency of the internet. 
• DoFollow Links - these are the kind of links we really want as SEO experts, consultants or DIY small biz owners. These dofollow links pass pagerank from one site to the next. These links will improve your rankings!
• Latent Semantic Indexing or LSI - fancy sounding stuff here. Let's cut through the bologna and try to define this in an easy to understand way. LSI is something that google has added to its algorithm. Google is trying to figure out if a page has lousy content, unreadable content generated by software, good content or great content by using LSI in its algorithm. Google can check to see if a site, or page, is too focused on one keyword. This will happen if your seo company is using software to generate cheap content (which they do to be able to provide folks with cheap seo services). The content comes out all wrong to the human eye but has fooled search engines for years. Now google is getting much better at discovering these sneaky tactics. LSI helps google see if related topics are being discussed in the articles. It's tricky, but don't let this terminology put you off - it just sounds fancy. I will get more into this later. I may even devote a whole post to it. 
• SERPS - Search Engine Results Pages
• Page Rank - this is not where your page is ranking! It's totally different. Each page on the internet is awarded a pagerank by google. Pagerank goes from zero to ten. If a page is yet to be ranked it gets an N/A. The higher your pagerank the more trust google has in your site. For instance: the white house has a PR of 10. Google has a pr of 10 and so does facebook. Yahoo is a PR9. If your site is a pr5 you are doing very, very well. 

I think I will wrap it up here for my first post. Now that there terms are out of the way we can focus on sharing the techniques that have worked so wonderfully for me in ranking hundreds of customers' sites over the last ten years.

My name is Christopher Lees and I'm an SEO consultant from Massachusetts.